3 of the Most Unique yet Successful Marketing Tactics

Cards Against Humanity

By now, most people have experienced the vulgarity and outrageously humorous card game Cards Against Humanity. The premise is to match one of your white cards with the given black card to create the funniest possible phrase or sentence. The ensuing results are a mix of hilarity and awkwardness. This game alone is enough to attract quite a wide audience, but the marketing team at Cards Against Humanity didn’t want to stop there. One of their more unique tactics employed involved actually increasing their prices on Black Friday. CAH went against the traditional decrease in price like every other business, and managed to earn just as much, if not more sales than the Black Friday prior to that year’s. The company has sort of prided itself on going against the norm in terms of advertising, and it seems to pay off nearly every time.

Volkswagen

Car companies in the early 20th century advertised their automobiles with a typical standard that can be seen all over the world: better performing than the rest. However, Volkswagen took a different approach in 1960. The “Think Small” campaign was arguably one of the most successful and controversial car advertisements during that time, and is still seen as a standard in the history of marketing. During this time, many Americans avoided the small, German-made cars following the United States’ issues with the country, so Volkswagen played off of just that. This was a perfect example of selling your product for exactly what it is, and not pretending to be anything else.

Snickers

One of the most satisfying candy bars out there, Snickers targeted their slogan after exactly that. “Snickers Satisfies” was the company’s slogan up until 2010, when they launched one of the most successful rebranding campaigns in candy bar history. As the first commercial aired during the first break of Super Bowl XLV, Snickers took advantage of this spotlight to launch their new slogan “You’re not you when you’re hungry.” The commercial featured senior stars Betty White and Abe Vigoda as two representations of fatigued football players, taking hard tackles throughout the game. Upon eating Snickers bars, they effectively become “themselves” again. The humor incorporated greatly benefitted the company, as global sales following the ad campaign increased by 15.9%.

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Expanding Your Social Media Reach (Part 2)

As a business, utilizing social media is not only crucial, but imperative in today’s world. In my previous blog, I discussed a few ways you can enhance the strength and engagement among your Facebook and Twitter profiles. For those of you whose businesses may flourish more on YouTube or LinkedIn, this blog is for you.

YouTube

Social media users today want quick, easy-to-access information, and what better way to oblige them than with a video? Video marketing is a great way to showcase what you do, as long it fits your brand identity. As of 2015, 93% of those in marketing used video for sales or communication. Predictions say that in 2017, 74% of all internet traffic will be video.

It’s important to note that, compared to Facebook’s 50 million business pages, YouTube is almost an untapped market for those looking to advertise their goods or services. With a less fierce competition compared to other social media sites, growing the strength of your business’s YouTube account can help greatly in giving you a leg up.

The most obvious tactic for improving your YouTube account is to upload videos regularly. Having your target audience come to expect a new video daily or weekly will earn you their trust as consumers. However, be sure to keep these videos around 2-3 minutes. Many users tend to be turned off by those of 4 minutes or more. Creating an introduction video is another great way to add professionalism to your channel.

Organize your videos by playlist. A well laid out YouTube channel is not only visually appealing, but provides the simplicity of having to do little navigating for customers looking for specific videos.

Be sure to post any videos or links to these videos to any preexisting social media profiles. If you have a large following on Facebook or Twitter, sharing your YouTube videos on these platforms could greatly increase your followers. Add a ‘subscribe’ button to blogs or posts for even more convenience.

LinkedIn

A social media profile that was once thought of as simply a networking tool, LinkedIn is now a networking requirement in order to expand your name or business. Adding connections not only grows your audience, but gives you more and more opportunities to meet potential clients or business partners.

An amazingly simple way to increase your number of connections is by utilizing the address book tool. Importing contacts from your email can instantly send invitations to hundreds of people you know. However, be sure not to send a mass invite. In order to make meaningful connections, choose those who you truly wish to connect with on LinkedIn, and send a personal message rather than a generic “Hi! Connect with me on LinkedIn!”

Add the URL to your LinkedIn profile to other social media profiles. Much like adding YouTube videos to Facebook as mentioned above, this increased visibility can only help. Add a link to your email signature as well to show other professionals that your profile is worthy of being viewed.

With that said, it’s extremely important to have a well written, thorough profile page. List all job history that is relevant and meaningful, your education history along with degree earned and courses taken, and any volunteer work completed or awards received. A detailed LinkedIn page shows others that you take the site seriously, and wish to expand your professional reach.
Join groups dealing with your business or interests, and connect with other members. Again, making meaningful connections is much more likely to generate more engagement than adding strangers.

Expanding Your Social Media Reach (Part 1)

Social media can be a gift and a curse. From a branding perspective, certain things such as effective advertising, can be enhanced through social media.  Social media marketing, on the other hand, may be more difficult , as your targeted audience is not guaranteed to be reached. For those in charge of marketing, it’s easy to miss opportunities that may increase the number of people who see your product or service. Effective tactics can be frequently overlooked, and in turn, disregarded, while you could end up spending a great deal of time on something that has virtually no impact on your social media reach, and thus harm business.

In the United States alone, 1.96 billion people use social media to some extent, and that number is expected to reach 2.5 billion by 2018. Tapping into this market is crucial for a successful business, with the largest platforms to do so being Facebook, YouTube, and Twitter, just to name a few. On these sites, you can build a proficient social media following through many different ways.

Facebook

Having your business’s page, or even individual posts shared is an extremely effective way to increase your following. In order to get shares, you must motivate and engage people. Running a contest is a powerful way to brand your product or service. Rather than simply saying “Share our page,” offer a giveaway for anyone who does share a specific post. Seeing “share to win” on one’s news feed will immediately grab the attention of the person seeing the post. Not only does this engage and reward those who have already been following you, but it increases the potential for others to see your page who may not have before.

Call to actions in general are great tools in reaching your targeted audience through Facebook. “Like our page for more!” or “Comment below if you agree!” are tactics that can engage those who truly wish to learn more and share their opinions. But, this is something that should not be overdone. A page that posts nothing but pleas for attention will be continuously ignored.

Use images as well. Photos make up 75% of the content shared on Facebook since 2014, and have an 87% interaction rate among users. It’s pretty simple. Visuals are much easier to process than text.

Twitter

As the third largest social media site in the world behind Facebook and YouTube, Twitter can be an extremely powerful tool for businesses if used correctly. First, you’ll need followers. Otherwise, who is going to see what you post? One thing you can do is run a Twitter campaign. Here, you can send out promoted tweets that will reach a specified audience based on geographical location, interests, and language. While this is a great way to grow your followers, it can be expensive.

Short on cash? Don’t worry, there are some free strategies to increase your followers including following others yourself, using hashtags relevant to your target audience, and scheduling tweets to be posted at times when most people are using the site. Adding links to tweets is a proven way to engage more people as well. Posts that provide the convenience of information without asking readers to look it up themselves are much more appreciated.

And don’t forget to establish your brand through Twitter. Update your bio with relevant information about you or your business, and make sure people know what they can expect by following you.