Cards Against Humanity
By now, most people have experienced the vulgarity and outrageously humorous card game Cards Against Humanity. The premise is to match one of your white cards with the given black card to create the funniest possible phrase or sentence. The ensuing results are a mix of hilarity and awkwardness. This game alone is enough to attract quite a wide audience, but the marketing team at Cards Against Humanity didn’t want to stop there. One of their more unique tactics employed involved actually increasing their prices on Black Friday. CAH went against the traditional decrease in price like every other business, and managed to earn just as much, if not more sales than the Black Friday prior to that year’s. The company has sort of prided itself on going against the norm in terms of advertising, and it seems to pay off nearly every time.
Car companies in the early 20th century advertised their automobiles with a typical standard that can be seen all over the world: better performing than the rest. However, Volkswagen took a different approach in 1960. The “Think Small” campaign was arguably one of the most successful and controversial car advertisements during that time, and is still seen as a standard in the history of marketing. During this time, many Americans avoided the small, German-made cars following the United States’ issues with the country, so Volkswagen played off of just that. This was a perfect example of selling your product for exactly what it is, and not pretending to be anything else.
One of the most satisfying candy bars out there, Snickers targeted their slogan after exactly that. “Snickers Satisfies” was the company’s slogan up until 2010, when they launched one of the most successful rebranding campaigns in candy bar history. As the first commercial aired during the first break of Super Bowl XLV, Snickers took advantage of this spotlight to launch their new slogan “You’re not you when you’re hungry.” The commercial featured senior stars Betty White and Abe Vigoda as two representations of fatigued football players, taking hard tackles throughout the game. Upon eating Snickers bars, they effectively become “themselves” again. The humor incorporated greatly benefitted the company, as global sales following the ad campaign increased by 15.9%.