Industries Set to Rule Social Media in 2018

Social media is an inevitable part of the future of marketing. Yet many brands still execute poorly when it comes to the multitude of platforms available, mostly due to a misunderstanding of its audience and purpose.

Like it has been said time and time again, social media is now an integral part of businesses among all sectors. 2.8 billion social media users were accounted for in 2017, of which roughly 95% were between the ages of 18 and 35; a statistic crucial to keep in mind for advertising companies.

However, a poorly executed or ill-conceived social media can actually do more harm than good. It’s important to understand where your audience consumes information, and be ready to do more than just sell your product. The following are just some of many industries that absolutely need to harness the powers of online networking, before they get left behind.

Hospitality

Chefs and restaurant owners alike are having to get more and more creative every day in order to better reach their target audiences. Like social media, hospitality businesses are complex and are often characterized by their constantly changing environments and need to adapt to the times. The increased use of technology has only made this more true.

It’s not uncommon to see diners taking photos of their meals before indulging; something chefs will most likely appreciate despite any judgemental looks they may receive from fellow patrons. Spreading awareness and influencing reviews is a great way to gain traction in the hospitality industry, and in no place can that be done better than a simple cell phone. Twitter followers, Instagram followers, Facebook likes and of course Yelp reviews, are sure to help these businesses promote themselves, as social media is the new word of mouth in this industry.

Big Pharma

Customer service in the pharmaceutical industry has always been cast in somewhat of a negative light. With that said, more pharmaceutical companies are beginning to utilize social media in order to reach and engage with their customers, other companies and healthcare professionals, and potential job candidates.

This opens the doors many opportunities to network and connect with others. Community pages that include blogs on specific drugs or treatments, and holding discussions is a great way to engage with customers more instead of simply providing them with the medication they require.

Finance

According to financial expert Amy McIlwain, a big reason why major financial companies have avoided using social media in the past was due to the fact that an enormous part of their clientele were baby boomers and senior citizens. But, with more elderly individuals joining Facebook today combined with the fact that younger individuals are beginning to understand the importance of personal finance, now is the time to harness the powers of the biggest social media platforms.

If you’re not connecting to your audience through social media, you are most likely losing opportunities you may not have had otherwise. But rather than thinking about using social media to promote your business, you should be thinking about the best channels to tell your story to your audience.

Originally posted on Leonard David Raymundo’s Medium

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Writing Skills Needed to Survive the Digital Age

Like nearly every other facet of the world, writing is something that has been changed by technology in the last few decades. What was once a form of print media manifested through typewriters has since become an entire business of freelancers and employees working to drive their writing to the public eye through computers, smartphones, and tablets. That being said, the skills necessary in order to find success as a writer in today’s digital world have been quite altered.

Branding, marketing, and advertising are fields that require exquisite writing more than most, and are a few aspects of the actual content that writers need to take into consideration. Digital writing today encompasses an array of styles that cover literally every piece of written content on the internet. While writing is (obviously) the most important part of the job, aspiring writers and professionals must do much more than just constructing engaging content.

First, and perhaps the most obvious, writers must develop a habit of writing no matter the setting. Waiting for inspiration to strike rather than just letting your thoughts pour out onto a page is just wasting time. Of course, better content calls for a better source of inspiration, but in order to develop the most basic skills, you should be writing as often as possible.

As previously mentioned, branding is now an enormous part of digital writing. People are interested in who you are and what you write about now more than ever. Because of this, building an audience is key. If your work isn’t seen by anyone, it will never gain traction. Create a following and establish yourself as a professional in the field you write about. Social media platforms like Twitter, Facebook, and even Instagram can be valuable tools for writers who wish to grow their audiences. Once you’ve created a brand that people remain loyal to, more eyes will be exposed to your work.

Patience is key. It is rare that your work will become an overnight sensation. Keeping that in mind, remember that individuals buy either what they want, or what they need. No matter how great your content is, if it doesn’t fall under either of those categories, it will be ignored. Start writing outside the box. Focus on topics that cover a wider range of people. For example, writing about how aspiring entrepreneurs can find success will reach a much larger audience than something on the greatest poets to ever come from France.

Lastly, be confident. Never be afraid to share your work with the harshly critiquing internet. Publishing a piece of yours to the public is the best way to grow, as you’ll learn what people like, and what people may despise. The level of vulnerability that comes with this allows you to see your work in a different light. The fear of judgment forces you to look much closer at your writing than ever before, possibly helping you catch simple mistakes that fell through the cracks. Confidently share your writing with the real world and allow the public to watch your growth as a writer.

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Why Good Writing Shouldn’t Be Limited To Just Writers

Anyone can be a good writer. And it’s not as difficult as one might think.

Yet so many people, including those in high positions of influence, seem to fail at grasping the basics of clear, simple writing. Becoming a good writer doesn’t mean you have to write eloquent prose like Hemingway. It also doesn’t mean your words must be so big, it sends your readers off to dig up their dictionary.

No, quite the opposite in fact. A good writer simply means that people can understand what you’re saying, at a level that someone with a basic education can comprehend.

One of my favorite online tools is a site called http://www.hemingwayapp.com/. Simply paste your copy into the text body, and the tool will tell you the reading level of your written content. The idea is that the lower the grade level, the more likely it is that your writing is clear to the average reader.

Why? Because simple words are typically better, especially if you are trying to convey a relatively simple point.

A recent Harvard Business Review study showed how poor writing in the workplace can actually severely hinder a company, costing inordinate amounts of cost, due to the lack of clarity and confusion in their communications.

The study articulately conveys how clear writing doesn’t just get a point across, it exemplifies intelligence and leadership in a way that otherwise would have been lost. Texts with your closest buddies are one thing, but in a professional environment, vague writing can set you back.

Personally, my advice is to not overthink it. Don’t try to get cute, clever, or use big words that even you don’t fully understand, in order to make yourself seem smart. Use words that everyone with a basic education can understand, and you just might find yourself communicating to people in a way that people will truly appreciate. You owe it to yourself, and to those of us that have to decipher your content.

The Worst Reasons to Become a Copywriter

The title of copywriter can be attractive to anyone with a passion for writing. Getting paid to do what you love, no matter what it is that you’re actually writing, can be incredibly rewarding. However, make sure you are getting into copywriting for the right reason. That is to say, understand your strengths and weaknesses before devoting your career to a field that you may not actually be great at.

If your friends and family are daily readers of your work, take their feedback with a grain of salt. They are, in fact, friends and family members. Positive feedback from them, while sometimes genuine, is often masked by their want to avoid hurting or offending you. Going into the world of copywriting with nothing more than a few insincere comments of praise under your belt will set you up for failure. Be realistic about what you can do, and where you can improve.

Even worse, giving into these compliments can weaken your ability to accept criticism. Once you are officially in the real world, having someone with writing experience pick apart your work can seem offensive and damaging when used to the lighthearted comments you typically receive from friends and family.

If you consider yourself massively creative, copywriting may seem like an easy job for you. But, when you aren’t working on your own terms, this can actually have adverse effects. Creativity certainly is a requirement when writing, but toomuch of it can lead to those with less experience shooting themselves in the foot. You must compromise your creativity for the job needing to be completed.

Surprisingly, many copywriters choose this profession simply for the ability to say they are writers. Looking back at legends like Hemingway, Mark Twain, Tolstoy, and Jane Austen, their works can inspire anyone to want the title of ‘writer,’ rather than wanting to pick up a pen or pencil and pour their heart and soul out onto a piece of paper.
Copywriting should never be considered an outlet to market a poorly written novel. Successful copywriters understand the sacrifices they must make in order to remain successful, not letting their egos get in the way, and following instruction in order to maintain their careers. Those who wish to become writers simply because their friend and family praise their writing abilities and creativity should consider the business aspects of the field beforehand. It might be a rude wake-up call for some.