The title of copywriter can be attractive to anyone with a passion for writing. Getting paid to do what you love, no matter what it is that you’re actually writing, can be incredibly rewarding. However, make sure you are getting into copywriting for the right reason. That is to say, understand your strengths and weaknesses before devoting your career to a field that you may not actually be great at.
If your friends and family are daily readers of your work, take their feedback with a grain of salt. They are, in fact, friends and family members. Positive feedback from them, while sometimes genuine, is often masked by their want to avoid hurting or offending you. Going into the world of copywriting with nothing more than a few insincere comments of praise under your belt will set you up for failure. Be realistic about what you can do, and where you can improve.
Even worse, giving into these compliments can weaken your ability to accept criticism. Once you are officially in the real world, having someone with writing experience pick apart your work can seem offensive and damaging when used to the lighthearted comments you typically receive from friends and family.
If you consider yourself massively creative, copywriting may seem like an easy job for you. But, when you aren’t working on your own terms, this can actually have adverse effects. Creativity certainly is a requirement when writing, but toomuch of it can lead to those with less experience shooting themselves in the foot. You must compromise your creativity for the job needing to be completed.
Surprisingly, many copywriters choose this profession simply for the ability to say they are writers. Looking back at legends like Hemingway, Mark Twain, Tolstoy, and Jane Austen, their works can inspire anyone to want the title of ‘writer,’ rather than wanting to pick up a pen or pencil and pour their heart and soul out onto a piece of paper.
Copywriting should never be considered an outlet to market a poorly written novel. Successful copywriters understand the sacrifices they must make in order to remain successful, not letting their egos get in the way, and following instruction in order to maintain their careers. Those who wish to become writers simply because their friend and family praise their writing abilities and creativity should consider the business aspects of the field beforehand. It might be a rude wake-up call for some.